Can you imagine a world without the internet? Well, that would be the dark ages, when no one would be able to buy clothes online or place a quick delivery request for midnight munchies in Orlando! Thankfully, that’s just wishful thinking. The web is still there, and it has brought several amenities with its presence.
However, along with the conveniences, it has brought forth several challenges for the entrepreneurs. Firstly, if you don’t have an online presence, you are out of the competition. Secondly, if you are there on the web, you need to tackle competition every day. It is like a double-edged sword for all business owners, unless they have a smart digital marketing team at their beck-and-call.
Now, digital marketing is a broad term that encompasses several aspects of online marketing, including PPC, email advertising, social media marketing, and, of course, content marketing. Unless you have a digital team that is ready to take care of all these aspects, you need a team of professionals from Orlando, who knows your market just as well as you do!
Primarily, there are ten elements of digital marketing that your Orlando SEO company needs to cover
1. Search engine optimization (SEO)
SEO tells the search engines how user-friendly and informative your website is. Your content, page speed, and links are the three main components that dictate the optimization of your site. However, your website structure, navigation option, mobile-friendliness, and security (HTTPS) are other indispensable factors that determine its organic traffic. Even simple SEO has three components – on-page, off-page, and technical SEO.
While the entrepreneur and his team of marketers can learn the nitty-gritty of SEO, it is quite impossible to track the key performance indicators (KPIs) regularly to monitor SEO performance. Experts and successful business owners always recommend hiring external local SEO teams for promoting one’s brand visibility.
2. Content marketing
Content is and shall always remain king. However, the format of content has evolved considerably over the years. Which was once product descriptions and black-and-white articles have now taken the form of video content, infographics, how-to guides, e-books, blogs, and whitepapers.
All forms of content are welcome on a website as long as it is value-adding, relevant, and puts your site on the digital map. Content is not useful if it just sits there without attracting additional viewers. You need a content marketing strategy for promoting your website. It is also a part of your digital marketing team’s task to promote it.
- Social media marketing (SMM)
SMM has been around for a while, and it encompasses promoting your brand on platforms, including Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
There are scores of platform choices, but your brand doesn’t need to be on all of them. You should instead target social media platforms that attract the client-base you are targeting. Your marketing team should play an instrumental role in finding such a platform.
3. PPC (pay per click)
PPC is an old name in the world of digital marketing. Paid ads and sponsored content on Facebook, Twitter, and LinkedIn are all forms of PPC.
Some brands pay for sponsored content on niche search engines like Amazon and Etsy. These are new-age PPC strategies that work for new indie businesses.
If you are not yet on board with PPC, you should speak to your Orlando SEO team immediately for the best Google Ads deals.
4. Email marketing
Email marketing has been one of the strongest, cheapest, and most effective marketing strategies for all companies with a digital presence. Your Orlando-based marketing team can help you decide which type of emails to send out including –
- Subscription letters or newsletters
- Event alerts for your Orlando customers
- Holiday promotions in Orlando
- Welcome or congratulatory emails for new customers
- Special offers for specific store locations within Orlando
5. Reputation management
This is a tricky one. The marketing team not only needs to send out a positive impression of your brand but also filter out the negative ones via 24/7 surveillance.
The tenacity necessary for this work almost always demands third-party SEO teams to step in. They can respond to negative remarks on third-party review sites and reply to derogatory comments on your website with tact.
Most importantly, they can flood the web with positive messages that can drown out the negative vibes your brand might attract over time.
Inbound marketing refers to methods or tools that attract customers directly to your website. You can leverage company-created content, educational videos, informational guest blogs, and, even, your social media presence to draw in consumers.
Compared to outbound marketing, inbound has more potential to generate views, sales, and consumer loyalty. Moreover, it can be potentially cheaper than outbound strategies like PPC, sponsored Google Ads, print advertising, or TVCs.
- Maintaining online Personal Relations (PR)
Although nothing is truly personal in the virtual world, your marketing team needs to think beyond the generic updates and mass emails. Think about sending out personalized offers according to buyer interests.
Developing buyer personas is a big part of any marketing team’s responsibility. Once you have your user demographics, it becomes incredibly easier to target audiences according to their age, purchasing power, and personal occasions (birthdays and anniversaries).
6. Influencer marketing
Although many like to consider it as a part of SMM, influencer marketing is a standalone process that leverages the already famous social media celebs to promote products or brands.
Ethically, influencers should not receive direct payments from the brands they are endorsing. They should offer genuine reviews of products that they might try out as freebies or incentives from the company.
Influencers with hundreds of thousands of followers on Insta and Twitter can boost the visibility of your brand beyond the capabilities of traditional marketing stunts.
7. Automation of marketing
Sitting in front of a dashboard 24/7 to track the progress of brand visibility and promotions is not practical or possible. You need a team in Orlando that has the know-how to automate the marketing process.
Your digital marketing team needs to employ social media listening tools, automated schedules for posting pre-approved content on your social pages, and releasing email updates to registered users during special discounts and occasions.
No digital marketing strategy is complete without reliable tracking. Whichever Orlando-based marketing and SEO team you choose, you should ensure that they are offering regular analytics reports. Without reports, your marketing effort is as good as non-existent. You need actionable information from every analytics report that you can employ during your next digital strategy to cement your online presence.