(MENAFN – GetNews) 321 Web Marketing, a Virginia SEO company, recently released a blog explaining voice search optimization. As voice searches are rising in popularity among smartphone users, the digital marketing landscape has shifted to include new forms of optimization.
Fairfax, Virginia – January 3, 2020 – 321 Web Marketing – a Virginia SEO Company whose portfolio includes digital marketing services for clients in industries ranging from law and insurance to lifestyle and non-profit – recently educated readers on voice search optimization in an informative blog on their website. The content was written by Elijah Millard, the company’s Digital Marketing Director, who has led successful online marketing campaigns for several organizations.
Voice recognition is now used by almost half of adults in the United States and is expected to continuously rise in popularity. In response, the digital marketing landscape has introduced a new wave of marketing techniques. One of which, known as voice search optimization, allows organizations to be discovered through voice searches in search engines such as Google or Bing. Voice search optimization involves performing keyword research based on popular voice searches and publishing content that is optimized with the keywords. Creating question-formatted content is a major component of voice search optimization, as the majority of voice searches come in the form of a question.
Businesses can incorporate voice search optimization into their content marketing strategy. They can target keywords specific to their industry to capture individuals who may not have otherwise discovered their organization. Local businesses have the ability to use location-based keywords in order to improve awareness of their brand in the city or state they operate in. Using question-formatted content, they can create content optimized for keywords such as “What is Business Insurance?” or “What is the Best Restaurant in Fairfax, VA?” It is important for businesses to define a clear audience and target specific keywords when using voice search optimization to yield the best possible results. Organizations should also have a mobile friendly website, as web users who utilize voice searches are more likely to use a smartphone than a tablet or computer to conduct the searches.
Speak to Elijah or any of the digital marketing experts at 321 Web Marketing for more information about how voice search optimization can benefit your organization and/or to schedule a free consultation. The professionals at 321 Web Marketing will develop and administer a campaign designed to increase website traffic, establish brand credibility and convert sales in your target market, all of which will help maximize your organization’s profitability. Among the services 321 Web Marketing provides are content and email marketing, social media marketing, SEO and web design. Reach out to 321 Web Marketing today at 703-810-7557 or online at https://www.321webmarketing.com . The company is located at 3925 Old Lee Highway, Suite 53-C, Fairfax, Virginia 22030.
Company Name: 321 Web Marketing
Contact Person: Alex Caruso
Email: Send Email
Phone: 703 762 2100
Address: 11325 Random Hills Road, Suite 360
Country: United States
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