LONDON–(BUSINESS WIRE)–Oct 31, 2018–Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest article on the crucial healthcare marketing trends that are influencing the industry.
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Upcoming healthcare marketing trends of the year 2018. (Graphic: Business Wire)
The healthcare industry is evolving at a fast pace in terms of industry innovations, technological evolution, policy changes, and physicians and patients’ behavior. Consequently, it has become essential for healthcare marketing professionals to approach audience engagement from a whole new perspective. With the changing priorities of healthcare professionals and patients, the brands need to evolve and engage with their audiences in an effective way. They also need to formulate better healthcare marketing strategies that could address the needs of both physicians and patients.
“Customization and personalization are the two vital factors that are required to stay ahead of competitors when it comes to healthcare marketing,”
says a healthcare industry expert from Quantzig.
Upcoming healthcare marketing trends of the year 2018:
Patients nowadays have started searching for healthcare professionals specific to their location with a search string including “near me”. This pattern is expected to see a rise in the coming time. Therefore, it has become mandatory for healthcare organizations to make a healthcare marketing strategy revolved around local SEO. Organizations need to rank well for local searches to take up a spot in the much-coveted location preview on Google. Location-based keywords will play a prime role in optimizing and gaining customers using voice searches. To gain more insights into the upcoming trends affecting healthcare marketing,.
Healthcare marketing on social media
Social media has seen a steep rise in recent years. More healthcare organizations are leveraging the benefits of social media by developing healthcare marketing strategies based on social media. This powerful tool can be of a great help in building trust and relationships with the patients unless indulged in any kind of data breaching. Social media is topping the charts of healthcare marketing trends and is an effective way of amplifying public reach. with our analysts and know how our analytics solutions and BI dashboards can help you stay ahead of the competition.
Mobile optimized sites
The use of mobile phones has seen a surge over the past few years. Thus, having a mobile-optimized site is not an option anymore but an integral element of any healthcare marketing strategy. The mobile-optimized sites should be easily accessible. Additionally, they should have easy-to-use drop-down menus that quickly display the information patients are looking for along with click-to-call mobile numbers on the page. To know more about upcoming healthcare marketing trends of the year 2018,!
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:
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