Social media is not the only way to find clients for your law firm. Keep reading for some knockout tips on getting clients (and keeping them too).
Is your law firm struggling with getting clients?
In a competitive industry such as law, it can be hard for lawyers to draw in new customers to grow their business.
New clients bring in much-needed income, allowing you to grow your business. But how do you find them?
The days of just placing an ad in the Yellow Pages are long gone—read on to learn seven key ways to start attracting new clients to your firm.
1. Word of Mouth
Word of mouth is one of the best ways to build up clients over time. If you impress current clients with your talents and professionalism, you may find they start recommending you to their friends and family.
It’s a great compliment and a surefire way to know that you’re doing something right.
There’s no guarantee with word of mouth referrals, but you’ll have the best chance of success by delivering professional and friendly service, consistently, to all clients or new inquiries.
That way, when clients are asked by their friends for names of law firms, hopefully yours will be the first one they mention.
2. Become a Community Leader
One way to get attorney leads is to get noticed in the community, especially if you’re in a position to help others.
Can your law firm sponsor a community food bank or a local baseball team for kids? These can be fantastic ways to get your logo or law firm name noticed, such as on the back of the team jerseys.
Also, it may lead to positive local media coverage, especially if you’re helping out a benevolent cause or working to improve the community. This can be a good way to get noticed, and hopefully anyone who needs a lawyer will think of your firm in the future.
3. Google Ads
Wondering how to get clients as a lawyer? Go online! Online ads, if done right, are one of the best ways to attract interested leads.
In the online advertising space, there’s no one bigger than Google, so using Google Ads is a great starting point.
Online ads are a good way to specifically target a demographic in a certain area. For example, you could create an ad targeting men, age 25-35, who have recently searched for or expressed interest in copyright.
Then, men who are searching for that topic within your designated radius (such as 20 miles) may be shown that ad, above Google’s organic search results.
You can easily set your budget and monthly spend, and your ads will continue to run as long as you like. Of course, ads with a larger budget will reach more people.
Also, claim your free profile on Google My Business so that you can be found on Google Maps, along with helping to build up your online profile.
Lawyer leads are another great way to find new law firm clients online.
4. Create Long-Term Client Relationships
Your regular clients will become the bread and butter of your law firm, a reliable source of income even in slower times.
It takes time and effort, but if you put the energy into building relationships, it will pay off when you start to notice a return clientele.
Help ensure clients come back to you by giving them the best possible service, going above and beyond. Also, make sure regulars are first on the list for any special events or activities you host, making them feel like VIPs.
5. Blog Regularly
Your law firm probably already has a website, but do you have a blog as well? If not, you’re missing out on a big opportunity to attract new clients.
Well-written blogs that answer questions your readers are searching for not only helps them, but also drives traffic to your website. These readers are already potentially warm leads, since they were searching for the topic you’re an expert on.
Blogs can also be great marketing tools, helping to establish yourself as an authority in the field of law and bringing long-term benefits. For example, blog posts written years ago can bring consistent traffic to your site for years to come.
What should you blog about? Anything that would be relevant to your ideal customer base. You should also try blogging interviews or FAQs, led by yourself or lawyers in your firm.
6. Use Social Media
If you’re not already on social media, get started today! All the major sites can be beneficial, but especially Facebook.
Use your Facebook page to post regular updates, link to your blog posts, and share any great achievements by the firm. You can also allow customer reviews on your page, helping future clients read positive testimonials from previous clients.
As an incentive for people to follow your social media accounts, you can also create a special offer for followers, or offer regular giveaways or free consultations to generate new business.
You can also use your page to create Facebook ads, another useful (and affordable) way of generating new leads in your area.
7. Understand SEO
Is your law firm using SEO effectively? SEO, or search engine optimization, is the process of making sure your website and blog posts rank highly in search engines such as Google.
It can take time to start seeing your web pages rank highly, but once it starts working, potential clients searching for lawyers in your area will start to stumble across your firm.
Start to incorporate principles of SEO in all your online publishing. This includes writing long, thorough blog posts that serve reader intent, fixing any errors on your site, such as broken links and slow loading speed, and using and understanding long-tail keywords.
Also, make sure your website is mobile-optimized, so it loads fast and looks good on smartphones and tablets, not only on computers.
Start Getting Clients For Your Law Firm Today
Are you ready to grow your law firm? Start using the tips above for getting new clients and watch the new inquiries and phone calls start rolling in.
Clients are essential to your success as a law firm, so start today to increase your reach and benefit from the advantages new clients bring.
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